Hyundai Motor Company was established in 1967, but opened its first production plant with its own technology in 1987, where the brand began producing the Sonata. The company didn’t make its way to America until 1986. In 2005, the company grew its American presence further by building a manufacturing plant in Alabama and developing a proving ground in California to test its products and competition.
From Rags to Riches
Chung Ju-Yung, Hyundai Motor Company’s Founder, was born the eldest son of a poor peasant farmer in rural North Korea. He left home at 18 to build a better life in Seoul, and it’s safe to say he is a success story. He started several businesses before deciding to become a shipbuilder. And no, he had never built a ship before! He persuaded his first customer to order a ship worth tens of millions of dollars, and now the company is the largest shipbuilder in the world.
United By Team
Hyundai was a sponsor of the World Cup and held a contest during this year’s tournament that allowed fans to come up with the winning slogan for their national team’s bus. Do you remember the slogan for Team USA? We do! “United by team, Driven by passion” was the winner, and it’s reminiscent of another slogan that is near and dear to our hearts: “Powered by people, Driven by relationships.”
Try, Try Again
The saying goes “If at first you don’t succeed, try, try, try again.” That can-do attitude helped 69-year-old Cha Sa-soon pass her driving test after a record 960 attempts. Beginning in April 2005, the South Korean grandma took the test once a day, five days a week, for three years – at a cost of $5 per test. She then slowed to twice a week, but never gave up and remained determined to achieve her goal; her dream was to be able to drive her grandchildren to the zoo. When the 960th time proved to be the charm, Hyundai started an online campaign asking people to post messages congratulating her – plus, they gave her a new car.
Hyundai is always looking out for its customers, even going as far as to design a zombie survival machine for the 2012 San Diego Comic-Con. The result was the most tricked-out Elantra the world had ever seen, with a cow-catcher front end, chariot-inspired wheel spokes, and a pneumatic arsenal of weaponry. And if your one of those doomsday preppers, well we’re not sure how much better driver safety can get when you’re making your way out of Dodge! If one anti-undead vehicle weren’t enough, Hyundai gave the world a second zombie-killer edition of the Veloster at the 2013 San Diego Comic-Con. This destroyer was built for speed and equipped with a roof-mounted machine gun, window bars, and thick metal plating.
The Walking Dead
Unfortunately, driving the zombie killer cars is not practical for the everyday driver. So, Hyundai went back to the drawing board and came back with a Walking Dead Edition Tucson for the show’s hardcore fans and wannabe zombie hunters. It has standard all-wheel drive and a black paint job with red accents. The vehicle comes complete with roof-rack rails for hauling survival gear, cargo mats, and a backpack-style zombie survival kit. There are a limited number of these vehicles, but World Car Hyundai has one ready for you to check out for yourself.
Do you know something about Hyundai that we don’t? School us in the comments below!