Hyundai: Looking Back, Looking Ahead

This year was a great year for Hyundai. The automotive brand won a variety of awards, released new and exclusive products, and saw an increase in sales.

Throughout the year, Hyundai released its 2015 models. There weren’t any drastic changes made to
the brand's 2015 lineup. Most models carried over the same features as the 2014 editions with minor tweaks. There were also no design overhauls or discontinuations.

Hyundai also started a
rewards program. It rewards brand loyalists for everyday online shopping and vehicle maintenance at their local Hyundai dealership. Points earned can be redeemed on the purchase or lease of a new Hyundai vehicle or future service visits. Membership is free, and there is no limit to the amount of points that can be earned or redeemed.

In June, Hyundai became the first auto brand to mass produce a vehicle that runs on fuel cell technology, with the introduction of the
Tucson Fuel Cell. For now, because of the small size of the hydrogen refueling network, the vehicle is only available in Los Angeles and Orange County, Calif. But that limited availability didn’t have an impact on the vehicle’s award-winning quality. In December, the hydrogen-powered electric engine became the first of its kind to be named on the annual Ward’s 10 Best Engines by WardsAuto World.

Actor Paul Rudd became the new voice of Hyundai’s national advertising in September. His first work with the company was for the 2015 Hyundai Sonata advertising campaign. Rudd replaced actor Jeff Bridges, who narrated for Hyundai for the last seven years.

The 2015 Genesis was Hyundai’s biggest award winner this year. It was named the
2014 Car of Texas by the Texas Auto Writers Association, a first for any of the brand’s products. It received the Luxury Car of the Year award from Popular Mechanics, named the Best Luxury Car by the Hispanic Motor Press Awards, and was also named a finalist for the 2015 North American Car of the Year by the Automotive Press Association. And that’s just a few of the big honors the car won.

Hyundai also released its
Walking Dead Special Edition Tucson this year. It went on sale at Hyundai dealers around the country in June. Its graphics package, special floor and cargo mats, and badging make it an amazing vehicle for the show’s most dedicated fans. And, in the event of a zombie apocalypse, there is a backpack of zombie survival gear in the trunk!

Coming in 2015

Car brands always promise that a new year means bigger and better products. For Hyundai, 2015 does promise to be a better year, and these are just three of the ways the company will deliver on that promise.

First, the company will continue its mission to develop the ultimate fuel efficient vehicles. The automaker has plans to design its models to achieve a standard 54.5 mpg on the highway before 2025. Most of the 2015 models reach at least 35 mpg on the highway, which meets the new regulations required by the National Highway Traffic Safety Administration.

Hyundai Hope on Wheels will return to Maui, Hi., in January for its annual run/walk event. Funds raised at the event will be donated to pediatric cancer programs in the state. Since its inception in 1998, Hyundai Hope on Wheels has raised more than $87 million for childhood cancer research in pursuit of a cure.

One last thing we can expect from Hyundai during the new year is developments with the brand’s Tucson Fuel Cell. The vehicle is a finalist for the 2015 Green SUV of the Year, and the winner will be announced in late January at the Washington Auto Show. With a growing hydrogen refueling network, it is possible that we can see the vehicle become available in areas outside of Southern California.

What do you hope Hyundai changes in 2015? What do you want to see in the 2016 model cars? Share your ideas in the comments section.

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