Hyundai has partnered with the home of offbeat comedies to bring laughs to loyal and future car buyers. IFC airs comedy series such as “Portlandia” and “Maron” to more than 73 million homes in the United States. The network’s hit web series, “Sound Advice,” will feature its main character driving a Hyundai Veloster during the opening of 12 brand new episodes.
“At Hyundai we know we need to reach car shoppers in a variety of ways,” said David Matathia, Hyundai’s Director of Marketing Communications, in a press release on the partnership. “The partnership with ‘Sound Advice’ allows us to share a different side of our brand - we are able to connect with a passionate audience and show them that we’re in on the joke and don’t take ourselves too seriously.”
And The Winner Is…
Hyundai’s latest vehicle releases are winning special honors left and right. Recently, Kelly Blue Book named the 2015 Hyundai Sonata the KBB.com Best Family Car of 2015. Families and automotive industry experts were impressed with the vehicle’s safety features, comfort, cargo space, and rear-seat entertainment features. The new Sonata has a redefined design, better ride quality, more advanced safety features, and reduce noise than previous generations. This honor is the latest for the Sonata, which has also won special recognition from Cars.com, USA TODAY, MotorWeek, and U.S. News & World Report.
The 2015 Hyundai Santa Fe has also won some special honors this year. During the month of February, the vehicle was named the best Three-Row SUV for the Money in 2015 by U.S. News & World Report. The new vehicle was upgraded inside and out, and it was designed to give families the highest level of performance and comfort. This is the third consecutive year that the vehicle has been given this honor.
Because of its design, drive quality, and overall value, the 2015 Hyundai Genesis was named the 2015 AutoGuide.com Car of the Year. The vehicle was redesigned with a revamped platform and additional safety features, making it an even stronger, safer vehicle than ever before. Other finalists for this honor include the Ford Mustang, Audi A3, Subaru WRX STI, and the Volkswagen GTI. For the Genesis, this is one of the highest recognitions it has received, on top of honors such as Sedan of the Year from Esquire Magazine and Luxury Car of the Year from Popular Mechanics.
To The Moon And Back
The bad news is that the Hyundai Tucson Fuel Cell is only available in California due to the lack of a refueling network. But the good news is that Tucson Fuel Cell drivers have driven enough zero-emission miles to reach the moon. The average distance from Earth to the moon is an estimated 238,900 miles, and the roughly 60 Tucson Fuel Cell vehicles out there have driven more miles than that on Southern California roads. “Surpassing this fundamental stellar threshold gives us a glimpse into the unlimited zero-emissions potential for Hyundai fuel cells,” said Mike O’Brien, the Vice President of Corporate and Product Planning at Hyundai. “If a small fleet of hydrogen-powered fuel cell vehicles can accumulate this kind of mileage in just a few short months, one can only imagine the potential for a zero-emissions hydrogen vehicle future.”
Know Your Score
Hyundai running a credit check during your vehicle purchase is nothing new (or exciting), but your favorite car brand is changing things up a bit. Thanks to changes in Hyundai’s partnership with FICO, you will be able to monitor your credit score while paying on your vehicle. When you login to the Hyundai Motor Finance page to make your payments, you can opt in to view your score, which will be updated quarterly. Scores will only be available online and can be viewed until one year after your vehicle or lease is paid off. Hyundai is the first auto-finance company to offer this feature to its customers.
"We applaud Hyundai Capital America for being an early adopter of the FICO Score Open Access program," said Jim Wehmann, the Executive Vice President of Scores at FICO, in a press release about the new feature. "This step will provide more borrowers across the country with the tools and information they need to more fully understand how to manage their financial health and build a strong financial foundation for the future."
What else do you think Hyundai will do or accomplish this year? Share your thoughts with us in the comments below.